™How to Promote IGTV Video to Boost Following and Engagement
To get those engagements up and the followers rolling in, make sure the video goes for at least one minute, so you can promote it on your feed and draw in the views. This doesn’t happen automatically, so make sure you select ‘post a preview’ when uploading your video. Also known as influencer marketing, this option allows you to collaborate with brands to create sponsored content to promote a product, service, or campaign.
